The panel of guests, including Mike Stevens (Founder of Insights Platform), Kathy Cheng (Founder of Nexxt Intelligence), Joel Anderson (EVP of Advanced Analytics at Dig Insights), and Julien Naggar (VP of Dig Insights), discuss the impact of AI on market research, areas where AI needs improvement, and tips for reliable results. They explore the comparison between human and AI-generated ideas, workplace adaptation to AI, and how to leverage tools effectively. Topics include AI in text and image processing, specificity and iteration in AI-enabled research, improving language skills with AI, and the limitations and potential of AI in answering questions.

In this episode, Patricia King, Denisa Preoteasa, and Julien Naggar discuss the future of qualitative research. They compare in-person and virtual qual, highlight technology's impact on a more natural consumer experience, and explore the role of AI in qualitative research. They also emphasize the importance of innovation and eliminating moderator bias.