60. The Future of Qualitative Research

"How do we keep empathy? And how do we keep empathy and move with technology and with our consumers? How do we do that in a world where our clients get the answers they want, and it’s still a customer-centric approach, but we have speed, increased participants, a bigger line of sight into their lives?"

In this episode, our qualitative experts debate the future of qual. Patricia King (EVP), Denisa Preoteasa (VP), and Julien Naggar (VP) discuss how qual has changed since the COVID-19 pandemic swept across the world. They compare in-person and virtual qual, look at some amazing examples of how technology has enabled a more natural experience for consumers, and the impact of artificial intelligence on qualitative research.

Tune in to learn
• When you absolutely must use in-person qual
• How technology has enabled virtual qual
• The power of qual and quant working together
• Ways to eliminate moderator bias

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