3min chapter

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60. The Future of Qualitative Research

Dig In

CHAPTER

The Future of Qualitative Research: AI, Metaphors, and the Changing Landscape

This chapter explores how AI could revolutionize qualitative research, including its potential role in data analysis and metaphor analysis. The speakers also delve into the connection between virtual reality and qualitative research, and emphasize the importance of staying connected to customers in an ever-changing world.

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