Patricia King
Executive Vice President
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Nov 30, 2022 • 46min
60. The Future of Qualitative Research
In this episode, Patricia King, Denisa Preoteasa, and Julien Naggar discuss the future of qualitative research. They compare in-person and virtual qual, highlight technology's impact on a more natural consumer experience, and explore the role of AI in qualitative research. They also emphasize the importance of innovation and eliminating moderator bias.
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