80. How AI is Impacting Marketing Research
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The Capabilities and Limitations of AI in Text and Image Processing
This chapter explores the advancements in image AI, including object detection for landmine detection, but also highlights the limitations of AI in generating product-based images and manipulating language. It emphasizes the importance of being cautious with AI, addressing concerns about bias and the need for human interpretation. The chapter also discusses the role of AI in marketing research, its challenges in user adoption and integration, and offers tips on leveraging AI tools effectively.
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