Dig In cover image

80. How AI is Impacting Marketing Research

Dig In

00:00

Leveraging AI in Marketing Research

This chapter discusses how AI was used in marketing research, including AI-generated ideas for innovation concept tests and using chat GPT for efficient email writing. It also explores the role of conversational AI in enhancing participant engagement in surveys and generating good questions for market research.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app