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7min chapter
80. How AI is Impacting Marketing Research
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Leveraging AI in Marketing Research
This chapter discusses how AI was used in marketing research, including AI-generated ideas for innovation concept tests and using chat GPT for efficient email writing. It also explores the role of conversational AI in enhancing participant engagement in surveys and generating good questions for market research.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode