"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

E1: “How to Build a Media Business in 2023”| Austin Rief, Morning Brew

22 snips
Jun 8, 2023
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Austin Rief
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INSIGHT

The Internet Is Much Bigger Than You Think

  • The internet's audience sizes are wildly larger than you expect, often 10x–50x bigger.
  • That long tail creates huge niche opportunities for creators and companies.
ADVICE

Pick A Niche And Build Expandable Products

  • Pick a niche and become the go-to expert if you want to build a meaningful business from content.
  • Use the brand to launch adjacent products (marketplaces, merch, courses) to capture larger upside.
ANECDOTE

Examples Of Creator Businesses That Scale

  • Austin lists big creator-led brand examples like Mr. Beast with Feastables and Logan Paul with Prime.
  • He also recounts niche examples like an eight-figure woodworking YouTuber and a flying magazine that monetizes via real estate.
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