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E1: “How to Build a Media Business in 2023”| Austin Rief, Morning Brew
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
The Future of Wanting Brew
Right now, it's vast majority ads. And our goal has always been to continue to grow the absolute dollar of ads and newsletter ads but decrease that as a percent of total revenue. So I hope that advertising is always the biggest part of our business. Otherwise, advertising will have collapsed or I mean, maybe other businesses will have grown at time. We're trying to build next Wall Street Journal, just doing it in a different way.
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