2min chapter

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

E1: “How to Build a Media Business in 2023”| Austin Rief, Morning Brew

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

The Trade-Off Between a Psychographic Profile and a Successful Startup

In 2017, the recommendation we got was to pivot to video. That's something we know, like, we're not exactly sure. We're not going to go raise $10 million, try to compete with BuzzFeed or vice or anyone like that. The internet is bigger than you can imagine even when you think about how big the internet can possibly be.

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