3min chapter

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

E1: “How to Build a Media Business in 2023”| Austin Rief, Morning Brew

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

The Rise of Super Creators

I feel like there are two interesting opportunities here. One is like COO in a box for creators who recognize that's what they need. But then also the opposite where it's people who are good at operators, but don't know how to build like an audience. So I think now we're seeing the rise of let's call it super creators, where the creators are getting power back.

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