3min chapter

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition  cover image

E1: “How to Build a Media Business in 2023”| Austin Rief, Morning Brew

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

CHAPTER

The Pros and Cons of Industry Diving

The industry dive takes this kind of like, you know, everyone's replaceable and something like it's all about the brand. "Work week" is much more creator-focused with a white label for the back brand. For us, we think the balance is to do both to build a really great brand and leverage the band," he says. 'It's not impossible to succeed either way'

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