How to Be Awesome at Your Job 773: How to Amplify Your Message Through Powerful Framing and Storytelling with Rene Rodriguez
7 snips
Jun 6, 2022 AI Snips
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Change Requires Saving Face
- People resist change because they fear losing face, not just because of logic or cost.
- Creating psychological safety speeds adoption because people can change without admitting they were wrong.
TEDx Talk Saved By An Origin Story
- René coached Julia, a 25‑year‑old with 85 pages of research, to open her TEDx talk with her traumatic brain‑injury comeback.
- That origin story captured attention and primed the audience to accept her transition into the protein research message.
Story Triggers Neural Coupling
- Starting with story activates listeners' limbic and sensory cortex and creates neural coupling.
- That neural coupling builds psychological safety and primes the audience to accept your message frame.