As a kid, growing up, i i was always really curious. And s it's my dad. And i remember i could always escape the house by asking to go to the library. He would comply just about always with that request. So if i were to hear that story and i were to craft a message os saying, so what is this podcast about? Instead ofyou saying, well, here'sWhat we call logos, which are very intellectually driven. You might start with wel you. Trace that back to a story, which we would call your origin story. We did it very quickly, but it hits the brain in a very different way when it it's heard in that sequence