The Diary Of A CEO with Steven Bartlett

Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!

Jul 15, 2024

Renowned business expert Josh Kaufman shares insights on the 5 laws of business, turning $100 into $10k, psychological tactics of millionaires, and making money while you sleep. Topics also include starting a business, providing value, marketing strategies, the importance of customer service, and the role of competition in business.

02:09:28

Episode guests

Josh Kaufman

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Focus on creating value and solving unmet needs for business success.

Utilize emotional appeal and human psychology in marketing strategies.

Sales strategies play a crucial role in revenue generation for businesses.

Repeat customers are valuable for long-term success and profitability.

Emphasize benefits over features in marketing to engage customers effectively.

Experimentation and pre-commitment are key for rapid skill development.

Deep dives

Understanding the Importance of Streamlining Business Operations

As a business owner, the podcast emphasizes the critical need to streamline operations and reduce expenses in the face of increasing challenges and costs. NetSuite is presented as a solution, integrating financial management, inventory, and HR into a single platform, enhancing efficiency by eliminating the need for multiple systems.

Understanding Marketing and the Five Core Human Drives

03:26

Finding Buying Signals

01:08

Identifying Viable Markets through Value Creation

01:50

The Power of Controversy and Polarization in Marketing

00:51

Intro

2min

Exploring Market Viability, Business Components, and Personal Motivation

6min

Importance of Understanding Business Fundamentals

11min

Value Creation and Entrepreneurial Opportunities

22min

Strategies for Creating Value in Business

19min

Understanding the Fundamentals of Human Attention in Marketing

2min

Maximizing Sales and Customer Lifetime Value in Candle Business

6min

Selling Benefits Over Features for Success

21min

Importance of Experimentation in Business and Decision-Making

12min

10.

Exploring the Ease of Starting a Business with Shopify and the Financial Benefits of NetSuite

2min

11.

Efficient Learning in the First 20 Hours

11min

12.

Overcoming Procrastination: Pre-commitment and Rapid Skill Acquisition

15min

13.

Empowering Understanding of Business Fundamentals and Streamlining Operations for Business Owners

2min

WARNING: this episode will teach you everything you would learn in a business degree, saving you $200,000 and 10,000 hours

Josh Kaufman is a renowned business expert and the author of the international best-selling book, ‘The Personal MBA’ which has sold over 900,000 copies worldwide. He is also the author of books such as, ‘The First 20 Hours’, and ‘How to Fight a Hydra’.

In this conversation, Josh and Steven discuss topics such as, the 5 laws of business, how to turn $100 into $10k, the psychological tactics of millionaires, and how to make money in your sleep.

00:00 Intro

02:00 Why Did You Write The Personal MBA

04:32 What Is An MBA?

10:30 Should You Do A MBA?

14:19 How Difficult Is Starting And Running A Business?

16:57 First Steps To Setting Up A Business

19:29 Loads Of Business Are Finding Problems To Solve

27:49 How To Give Value To The End Consumer

35:47 How Do You Find Out If Your Idea Is Good?

39:11 This Is The Wrong Approach When Starting A Business

40:49 Why Should You Start With Value?

42:35 How To Market

44:04 Psychology & Marketing

46:06 Creating A Drive In The Marketing Strategy

48:23 Think Different

50:52 Be Brave To Do Something Completely Different

58:39 How To Become A Good Marketer

01:00:31 The Sales Piece In Any Business

01:04:38 Customer Service Matters

01:06:09 The Sales Framework

01:13:06 How Important Is Hiring?

01:14:50 What Role Does Competition Play?

01:19:09 Let's Talk Money

01:24:17 What Numbers Should I Pay Attention To?

01:26:35 Experimenting

01:34:55 Every Complex System Starts In A Simple Way

01:39:06 Mastering A Job

01:43:54 Ten Major Principles To Learn Anything

01:55:24 Removing Any Friction In The Process

02:01:38 Last Guest Question

Follow Josh:

Twitter - https://g2ul0.app.link/SznbYyhi9Kb

YouTube: You can purchase Josh’s book, ‘How to Fight a Hydra’, here: https://amzn.to/4f1qJa4

Spotify: You can purchase Josh’s book, ‘How to Fight a Hydra’, here: https://g2ul0.app.link/igsXEtci9Kb

Watch the episodes on Youtube - https://g2ul0.app.link/DOACEpisodes

My new book! 'The 33 Laws Of Business & Life' is out now - https://g2ul0.app.link/DOACBook

You can purchase the The Diary Of A CEO Conversation Cards: Second Edition, here: https://g2ul0.app.link/f31dsUttKKb

Follow me:

https://g2ul0.app.link/gnGqL4IsKKb

Sponsors:

Shopify: http://shopify.com/bartlett

Colgate - https://www.colgate.com/en-gb/colgate-total

Vodafone V-Hub: https://www.vodafone.co.uk/business/sme-business/steven-bartlett-digital-sos?cid=dsp-ent/nprod/Stevenbartlett01/eng/7.24/ntst

Learn more about your ad choices. Visit megaphone.fm/adchoices

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The Diary Of A CEO with Steven Bartlett

Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Understanding the Importance of Streamlining Business Operations

Josh Kaufman's Insight on Business Fundamentals

The Role of Emotional Appeal in Marketing

Sales Strategies for a Successful Candle Business

The Value of Repeat Customers

Understanding Lifetime Customer Value

Importance of Customer Service and Marketing

Effective Marketing Strategies and Benefits vs. Features

Core Components of Business Success

Financial Decision-Making for Startups

Importance of Streamlining Operations

The Power of Scenario Planning in Decision-Making

The Role of Experimentation in Skill Acquisition

Pre-Commitment and Consistent Practice in Skill Development

Exploration, Variety, and Learning Enrichment

Understanding Marketing and the Five Core Human Drives

Finding Buying Signals

Identifying Viable Markets through Value Creation

The Power of Controversy and Polarization in Marketing

Get the Snipd
podcast app

AI-powered
podcast player

Discover
highlights

Save any
moment

Share
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AI-powered
podcast player

Discover
highlights

The Diary Of A CEO with Steven Bartlett

Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Understanding the Importance of Streamlining Business Operations

Josh Kaufman's Insight on Business Fundamentals

The Role of Emotional Appeal in Marketing

Sales Strategies for a Successful Candle Business

The Value of Repeat Customers

Understanding Lifetime Customer Value

Importance of Customer Service and Marketing

Effective Marketing Strategies and Benefits vs. Features

Core Components of Business Success

Financial Decision-Making for Startups

Importance of Streamlining Operations

The Power of Scenario Planning in Decision-Making

The Role of Experimentation in Skill Acquisition

Pre-Commitment and Consistent Practice in Skill Development

Exploration, Variety, and Learning Enrichment

Understanding Marketing and the Five Core Human Drives

Finding Buying Signals

Identifying Viable Markets through Value Creation

The Power of Controversy and Polarization in Marketing

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