16min chapter

The Diary Of A CEO with Steven Bartlett cover image

Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!

The Diary Of A CEO with Steven Bartlett

CHAPTER

Rethinking Business Education

This chapter examines the essential elements of identifying market potential for business ideas while emphasizing the need to understand human motivations. It critiques traditional MBA programs, encouraging self-directed learning as a pathway to grasping vital business concepts. By sharing insights from 'The Personal MBA,' it argues that true business success stems from personal skills and drive rather than just formal education credentials.

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