Josh Kaufman: The Shocking Link Between MBA & Career Success! The Easy Hack To Making Money Whilst You Sleep!
The Diary Of A CEO with Steven Bartlett
Harnessing Human Drives in Marketing
This chapter explores the psychological motivations behind human behavior and their implications for marketing strategies. It discusses how brands like Nike and Apple utilize core drives to connect emotionally with consumers, emphasizing the importance of brand identity and the role of emotional appeal in attracting loyal customers. Additionally, the chapter highlights innovative marketing tactics, such as those used by Liquid Death, which demonstrate how strong branding can transform ordinary products into successful lifestyle choices.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
