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Why Quitting Is Stigmatized
- Quitting is deeply stigmatized due to cognitive biases and language framing it as failure or cowardice.
- These biases like sunk cost fallacy and loss aversion are universal and hardwired into human nature.
Biases Trap Us in Decisions
- People often hold onto jobs or projects due to sunk costs and fear of losses tied to starting something new.
- This combination traps individuals, making quitting emotionally and cognitively difficult.
Account for Opportunity Costs
- Consider opportunity costs by assessing gains from other options you neglect while committed.
- When facing poor performers or failing projects, evaluate if stopping could improve outcomes.