The Importance of Recognizing and Preventing Biases

There's a broad umbrella term that kind of all of these forces, both cognitive and motivational go under when it comes to sort of failure to quit. And it's called escalation of commitment. We have the intuition that once we start something, when we discover information that would tell us that things aren't going well, we'll actually stop doing what we're doing. But there is a difference between recognizing they exist and preventing them from affecting you.