
Quitting Can Sometimes Be a Strategic Success
HBR On Strategy
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The Importance of Quitting While You're Ahead
Annie Duke: Quit while your head is terrible advice, but then again, all advice about quitting is terrible advice. The errors we make about quitting are mostly quitting to lose. When we're ahead, we love to quit and turn those gains on paper into realize gains. We don't need advice quit while you're ahead because we already do it. In fact, too soon.
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