The aversion to quitting is common across different geographies and cultures. Is there something about the American environment that makes it particularly salient here? We don't want to leave a job because we say, I've put so much time into it. These are very well replicated findings over about half a decade of scientific research.
Quitting is often associated with failure -- whether it’s a project, job, career, or company. But Annie Duke, an author, consultant, and former professional poker champion, argues that quitting can sometimes be a strategic success.