Jason Bay, an expert in objection handling and sales strategies, joins Nick and Armand to delve into the art of managing objections during cold calls. They discuss transforming objections into opportunities for deeper engagement, emphasizing a genuine dialogue using the 'Mr. Miyagi' framework. The conversation includes techniques for handling budget objections and the importance of personalization in follow-ups. Jason also shares strategies for effectively dealing with gatekeepers, enhancing the chances of successful sales interactions.