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Sell Playbook: The Definitive Objection Handling Guide (Jason Bay, Outbound Squad)

30 Minutes to President's Club | No-Nonsense Sales

CHAPTER

Mastering Cold Call Objections

This chapter explores effective role-playing techniques for managing dismissive objections during cold calls, emphasizing a permission-based approach. Strategies such as asking open-ended questions, using humor, and personal anecdotes are highlighted to maintain engagement with potential clients. The discussion also includes methods for clarifying responsibilities and facilitating smooth transitions to decision-makers, enhancing the likelihood of successful meetings.

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