Sell Playbook: The Definitive Objection Handling Guide (Jason Bay, Outbound Squad)
30 Minutes to President's Club | No-Nonsense Sales
Mastering Cold Calling and Gatekeeper Strategies
This chapter explores effective cold calling strategies, focusing on how to engage with gatekeepers while establishing credibility. It presents the 'triple bypass approach' and shares practical examples, alongside insights on onboarding sales representatives and identifying potential deal killers in conversations.
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