You Are Not So Smart 311 - Cascades of Change - Greg Satell (rebroadcast)
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Apr 14, 2025 Greg Satell, a communication expert and author of 'Cascades' and 'Mapping Innovation', dives deep into the dynamics of societal change. He discusses how understanding psychology can help navigate resistance and inspire collective action. Drawing from the Orange Revolution, Satell emphasizes the power of emotional resonance in communication. He highlights how small actions can ignite significant social movements, while stressing the importance of preparation and collaboration in driving transformational change.
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Virality
- Virality exists for low-risk information sharing, like celebrity news.
- However, adopting risky ideas or behaviors doesn't spread the same way.
Planning for Resistance
- When seeking change, plan for resistance. This includes internal and external communication strategies and how to overcome pushback.
Cascades
- Cascades describe how small changes lead to larger consequences, influencing collective behavior.
- This can involve joining or refraining from actions based on others' behaviors.
