The Dynamics of Social Change

This chapter examines how both simple facts and complex ideas spread through social networks, highlighting the roles of conformity and individual thresholds in collective behavior. It discusses the significance of small changes leading to substantial societal shifts and the mechanisms behind social cascades. By delving into real-life examples and classic psychological experiments, the chapter underscores the importance of organization and preparation for activism and the intricate interplay of social ties in facilitating change.