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311 - Cascades of Change - Greg Satell (rebroadcast)

You Are Not So Smart

CHAPTER

Navigating Change: Lessons from the Otpor Movement

This chapter explores the complexities of changing perspectives and the obstacles faced by movements aiming for significant change, using the Serbian Otpor movement as a key example. It discusses the importance of learning from failures, defining supportive majorities, and understanding the emotional roots of resistance within organizations. Additionally, it highlights strategic mobilization of stakeholders and emphasizes the need for careful planning to effectively implement transformative change.

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