311 - Cascades of Change - Greg Satell (rebroadcast)
You Are Not So Smart
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Navigating Change and Resistance
This chapter addresses the complexities of enacting societal change amidst differing viewpoints and communication barriers. It underscores the importance of emotional resonance alongside factual information in persuading individuals who resist change, drawing on the author's experiences from the Orange Revolution and insights on effective communication strategies.
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