311 - Cascades of Change - Greg Satell (rebroadcast)
You Are Not So Smart
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Igniting Social Movements: Cascades in Action
This chapter examines how small events in social networks can trigger significant movements, likening their spread to natural occurrences like forest fires. It highlights key factors that determine the impact and longevity of these social cascades, including individual behavior, media influence, and community dynamics.
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