87:60 by Virtuoso Fractional CMO Unpacked: Marketing Leadership on Demand
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Apr 9, 2025 
James Dowd, Chief Creative Officer, dives into the intriguing world of fractional CMOs. He and his fellow experts discuss the growing trend of part-time executives and whether they bring full-time impact. The conversation navigates the challenges and misconceptions of hiring fractional leaders, focusing on the balance between immediate results and long-term vision. They also highlight the evolving CMO role, the importance of strong relationships in marketing, and the necessity of effective storytelling in a data-driven landscape.
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Fractional CMO Definition
- The role of a Fractional CMO is not well-defined, causing confusion.
- This lack of clarity makes it difficult to hire, utilize, and support Fractional CMOs effectively.
Two Levels of Fractional CMOs
- Fractional CMOs operate at two levels: strategic and tactical.
- The strategic level focuses on long-term growth, while the tactical level addresses immediate needs like lead generation.
Fractional CMO Expectations
- Companies hire Fractional CMOs for senior-level guidance without full-time costs.
- They often mistakenly assume Fractional CMOs are a silver bullet solution, neglecting execution.