Fractional CMO Unpacked: Marketing Leadership on Demand
87:60 by Virtuoso
00:00
The Evolving Landscape of Marketing Leadership
This chapter examines the changing dynamics of marketing leadership roles, such as CMOs and CROs, in today's business environment. It highlights the rise of fractional executives and stresses the need for clear role definitions and aligned incentives to ensure successful partnerships.
Play episode from 12:52
Transcript
