James Dowd

James Dowd, Chief Creative Officer, dives into the intriguing world of fractional CMOs. He and his fellow experts discuss the growing trend of part-time executives and whether they bring full-time impact. The conversation navigates the challenges and misconceptions of hiring fractional leaders, focusing on the balance between immediate results and long-term vision. They also highlight the evolving CMO role, the importance of strong relationships in marketing, and the necessity of effective storytelling in a data-driven landscape.