Fractional CMO Unpacked: Marketing Leadership on Demand
87:60 by Virtuoso
00:00
Navigating Fractional CMO Dynamics
This chapter explores the complexities and misconceptions surrounding the hiring of fractional Chief Marketing Officers (CMOs). It addresses the need for strong relationships and effective communication to ensure marketing success, while contrasting the differing expectations in B2B versus consumer branding. The discussion emphasizes the vital role of creativity and storytelling in marketing, rather than relying solely on lead generation tactics.
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Transcript
