Fractional CMO Unpacked: Marketing Leadership on Demand
87:60 by Virtuoso
00:00
The Struggle Between Short-Term Wins and Long-Term Vision in Marketing
This chapter explores the challenges marketing teams face, especially in lead generation and the pressure for immediate results. It examines the tension between short-term wins and long-term strategies, as well as the evolving role of CMOs in creating effective marketing approaches.
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Transcript
