Fractional CMO Unpacked: Marketing Leadership on Demand
87:60 by Virtuoso
00:00
Navigating Fractional CMO Challenges
This chapter explores the role of fractional CMOs in small to medium-sized businesses, emphasizing the need to differentiate between strategic and tactical responsibilities. It addresses the complexities of managing expectations, execution challenges, and the impact on long-term business development when choosing fractional over permanent marketing leaders.
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Transcript
