Fractional CMO Unpacked: Marketing Leadership on Demand
87:60 by Virtuoso
00:00
The Evolving Role and Challenges of the CMO
This chapter explores the evolving role of the Chief Marketing Officer amidst a trend of decreasing tenure. It contrasts the historical focus on brand building with today's emphasis on data-driven metrics and short-term results, highlighting challenges faced by CMOs in gaining respect within the C-suite.
Play episode from 10:56
Transcript
