Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)

During this episode, you will learn about;

[00:05] What’s in for you in today’s episode

[01:36] Who’s Shane Rostad and his area of specialty

[06:34] Typical mistakes that brands make

[08:44] Tips to improve your site’s conversion rate

[12:48] Things to focus on when brands are collecting customer’s data

[16:54] The different ways to gather qualitative data from your customers

[19:41] Commercial Break

[20:38] Upselling and cross-selling in the business

[28:30] How to do the A/B testing for your site

[33:52] Do these things to improve consumer conversion 

[35:09] Shane’s three favorite brands 

[36:33] Connect with Shane today 

Notable Quotes 

• Customer experience is the most significant lacking catalyst in most brands.
• Understand the game of numbers in a business.
• When complexity hurts, focus on simplicity.

Contributors: 

Shane Rostad - shanerostad 

Jay Desai - @jayd3sai