Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)
DTC POD: How The Best Brands Are Built
00:00
The Importance of Qualitative Data
A lot of today's brands use a lot of quantitative data. Some are also talking to customers, but i feel like the qualitative is probably, in some places, left a little bit to decide as much as the quantitative is. I just think that, generally speaking, talking to your customers, either through surveys, interviews, et cetera, is such a major unlock. You can get out of your own head and start having your customers just tell you a little bit about what they're looking for. And at the end of the day, s a lot different than what people imagine. If you didn't know that coming into it, like your entire way that you're architecting your
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
