Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)
DTC POD: How The Best Brands Are Built
The Importance of Qualitative Data
A lot of today's brands use a lot of quantitative data. Some are also talking to customers, but i feel like the qualitative is probably, in some places, left a little bit to decide as much as the quantitative is. I just think that, generally speaking, talking to your customers, either through surveys, interviews, et cetera, is such a major unlock. You can get out of your own head and start having your customers just tell you a little bit about what they're looking for. And at the end of the day, s a lot different than what people imagine. If you didn't know that coming into it, like your entire way that you're architecting your
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