Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)
DTC POD: How The Best Brands Are Built
How Do I Reliably Get People Results Doing That?
The most common mistake i see is merchandising at the end of the day. It's where do you put things? And how do you lay out the stores so that people can easily navigate, find what they need and actually check out without having to jump through a million hoops? You'll find with brands like this, where their store is set up to sell all their products, but people are there to buy the cross net game. But if you show them, oh, we have five different colored balls, and then, hey'll have a bunch of accessories - it's just throwing all that into some one's face. That's essentially not optimal merchantizing. And sike somone
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