DTC POD: How The Best Brands Are Built cover image

Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)

DTC POD: How The Best Brands Are Built

CHAPTER

How Did You Hear About Us?

There's a couple of approaches that more like almost quantity of qualitative data that you could capture or be a surveying. One brand i'm working with actually has a multi step survey that they run post purchase. And one good question to ask is, are thereny? Is there anything that almostke held you back from purchasing to day? Youcould kind ofike, really find two in these questions. Daand you'll get some insights like that.

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