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4min chapter
Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)
DTC POD: How The Best Brands Are Built
How to Optimize for Conversions?
Lia: retention is a big part of a bran's business, and can help a lot in terms of helping to essentially, like, offset customer acquisition. What do you suggest e kind of like balance that, like, does that happen all on the web side? Like, is there stuff that you should consider may be putting in other different, like channels that you have such as facebook groups or email s m s?' Lia: I just like to think about things like really imagining like full funnel for your brand. Thinking of that like hero product brand with accessories kind of idea. Maybe some of those accessory products really belong in the cart check out post purchase as up cells of cross cells
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