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6min chapter
Conversion rate optimization for DTC brands (with Shane Rostad, Owner of CRO Weekly Newsletter)
DTC POD: How The Best Brands Are Built
Do You Have the Volume to Conduct a B Test?
The goal that you're measuring is like, wha's a or be a winner. You need a sufficient amount of orders in order to actually run an experiment. The navy test can just end up with this randomness and that's what the Navy tests are trying to avoid. There's a very high likelihood that that could happen on a b test.
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