

CFO/CMO Series Ep#3, S&P Global
44 snips Jun 30, 2024
In the latest episode, S&P Global's CFO, Grace Lee, and CMO, Alice Cherry, discuss the challenges of B2B marketing, the evolution of S&P Global, the importance of transparency and customer-centricity, reshaping brand messaging through coalition building, and navigating brand awareness and ROI in B2C marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Exploring the Evolution and Challenges of B2B Marketing at S&P Global
01:59 • 3min
CMO and CFO Conversation on Marketing and Financial Strategies
04:47 • 13min
Challenges and Growth in Marketing Strategy
17:36 • 3min
Reshaping Brand Messaging and Achieving Marketing Success through Coalition Building and Integrated Campaigns
20:38 • 3min
Navigating Brand Awareness and ROI in B2C Marketing
23:13 • 10min