On Strategy Showcase
CFO/CMO Series Ep#3, S&P Global
Jun 30, 2024
In the latest episode, S&P Global's CFO, Grace Lee, and CMO, Alice Cherry, discuss the challenges of B2B marketing, the evolution of S&P Global, the importance of transparency and customer-centricity, reshaping brand messaging through coalition building, and navigating brand awareness and ROI in B2C marketing.
32:44
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Quick takeaways
- B2B marketing requires practicality and short-term focus over tracking KPIs and attribution evidence.
- Aligning stakeholders in marketing, sales, and finance is crucial for understanding business drivers and driving KPIs in B2B marketing analytics.
Deep dives
Challenges of Recording: Replacing Sections and Voice
Replacing flawed recordings due to microphone issues posed a challenge, requiring re-recording sections to sound natural. The editor's efforts were commended despite the robotic sound at times, appreciating the improved version over the original.
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