Navigating Brand Awareness and ROI in B2C Marketing

Delve into a CMO's insights on measuring brand awareness and return on investment in a B2C business, including the impact on customer behavior, pricing strategies, and dealer engagement. Learn about the challenges and complexities of brand spend in the B2C realm, and the strategic approach to reshaping a company's image and garnering support for marketing investments from the CFO through aligned enterprise-wide metrics.