CMO and CFO Conversation on Marketing and Financial Strategies

The chapter features a dialogue between a CMO and a CFO from Standard & Poor's Global discussing the company's heritage, customer-focused culture, and the dynamic relationship between marketing and finance. They emphasize the importance of transparency, intelligence, and customer-centricity in driving revenue growth and financial outcomes. The conversation touches on balancing short-term and long-term priorities, justifying marketing investments with revenue growth targets, and the significance of data-driven decision-making in managing earnings.