CFO/CMO Series Ep#3, S&P Global
On Strategy Showcase
00:00
Intro
Exploring the differences in marketing strategies and decision-making processes at the B2B and B2C levels, focusing on contracts, market expenses, and long-term impacts. The conversation also delves into the complexities of spending on marketing campaigns in the B2C sector compared to the more multi-dimensional approach in the B2B sector.
Transcript
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