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CFO/CMO Series Ep#3, S&P Global

On Strategy Showcase

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Exploring the Evolution and Challenges of B2B Marketing at S&P Global

The chapter discusses S&P Global's evolution into a multi-billion dollar enterprise through mergers and acquisitions, highlighting the shift in the role of B2B marketers to strategic growth creators. The conversation also touches on the complexities of developing effective KPI dashboards in the B2B marketing landscape.

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