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Alice Cherry
CMO of S&P Global
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Jun 30, 2024 • 33min
CFO/CMO Series Ep#3, S&P Global
In the latest episode, S&P Global's CFO, Grace Lee, and CMO, Alice Cherry, discuss the challenges of B2B marketing, the evolution of S&P Global, the importance of transparency and customer-centricity, reshaping brand messaging through coalition building, and navigating brand awareness and ROI in B2C marketing.
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