The Sports Media Podcast Thanksgiving Week! NBC Sports’ Rick Cordella, Prime Video’s Jeff Kaiser highlight SBJ Media Innovators
13 snips
Nov 27, 2024 Rick Cordella, President of NBC Sports, shares insights into the implications of NBCU's spinout and the future of sports broadcasting, including innovative concepts like Sunday Night Basketball. Jeff Kaiser, Head of U.S. Sports Programming at Prime Video, discusses Amazon's NBA rights deal and their strategy to boost engagement with exciting new content. They also touch on the evolution of Olympic viewership and the impact of big tech in transforming sports media, promising a bright future for sports fans.
AI Snips
Chapters
Transcript
Episode notes
NBCU Spinoff
- The cable assets, once the crown jewels of NBCU, are now being spun off into a separate entity called SpinCo.
- This reflects the changing media landscape and NBCU's shifting priorities in a fragmented market.
Wild Card Game Success
- NBC saw success with Big Ten and the Wild Card game, which drove subscribers to Peacock and increased engagement with other content.
- This success influenced NBC's decision to pursue NBA rights, aiming to replicate this effect.
NBA's Appeal
- The NBA's appeal to NBCU and Peacock lies in its cultural relevance, data-driven audience, and its ability to drive subscriptions and engagement.
- The NBA also fills a gap in the sports calendar during Q2, typically a slower period for both TV and sports.