Rick Cordella

Rick Cordella, President of NBC Sports, dives deep into the ever-evolving world of sports media, sharing nearly two decades of insights. He discusses the NFL's unparalleled viewership and the complexities of media rights negotiations. Cordella also teases NBC's exciting NBA coverage and strategies for the upcoming Winter Olympics. The conversation highlights the blend of nostalgia and modern broadcasting that shapes today’s sports experience, underscoring the importance of relationships and trust in this competitive landscape.

Rick Cordella, President of NBC Sports, shares insights into the implications of NBCU's spinout and the future of sports broadcasting, including innovative concepts like Sunday Night Basketball. Jeff Kaiser, Head of U.S. Sports Programming at Prime Video, discusses Amazon's NBA rights deal and their strategy to boost engagement with exciting new content. They also touch on the evolution of Olympic viewership and the impact of big tech in transforming sports media, promising a bright future for sports fans.

Rick Cordella, President of NBC Sports, shares insights on the evolving media landscape and the network's strategic focus on live sports. He discusses the recent acquisition of NBA rights, emphasizing its role in boosting viewer engagement. Cordella details the rise of live sports broadcasting and the impact of sports betting on attracting casual viewers. He also addresses the challenges of connecting with younger audiences while retaining long-time fans, along with NBC's plans to enhance sports viewing experiences through innovative strategies.