Sports Media Watch Podcast NBC Sports president Rick Cordella on NBCSN, NBA on NBC, MLB deal, NFL negotiations and more
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Oct 13, 2025 Rick Cordella, the President of NBC Sports, shares insights into the relaunch of NBCSN and its new daytime programming strategy. He discusses the return of the NBA on NBC, including Michael Jordan's contributions and the nostalgic elements of their broadcasts. Cordella reveals plans for MLB rights negotiations, emphasizing exclusive games on NBC and Peacock. He also touches on NFL media rights, confirming the 2030 Super Bowl guarantee and the value of early negotiations. It's a deep dive into the ongoing evolution of sports media.
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How NBCSN Relaunch Began
- Rick Cordella described discussing Peacock sports strategy with YouTube's Mary Ellen Co at a World Series game, which sparked the NBCSN relaunch idea.
- He explained the plan to blend Peacock-exclusive content with a 24/7 NBCSN linear wheel using existing Peacock shows.
NBCSN Will Recycle Peacock Programming
- NBC will use existing Peacock content for NBCSN daytime rather than trying to out-ESPN daytime programming.
- The channel aims to be a cost-effective way to participate in aggregated pay-TV sports distribution in 2025.
Peacock Content Will Expand To Carriers
- Some Peacock sports content will be carried into YouTube TV and other pay-TV carriers when NBCSN returns.
- Cordella stressed Peacock will still retain exclusives like certain Olympics features and UI experiences.